No matter what you decide to study or undertake, the key is specialization, for example a general dentist is not going to earn the same as a specialist expert in root canal Tijuana or orthodontics, so forget about wanting to do many things, focus on one and perfect it .
If you want to start a business from scratch and you do not have a lot of experience, it can seem like a complicated task and really if it is not, there are so many things to do that sometimes you do not know where to start.
For that it is important that you try to learn as much as you can from people who have business experience and spend a few minutes of your day reading articles like this in which we give some marketing tips for entrepreneurs that will help you take off your business idea and offer an irresistible value proposition.
Define your market
To create a good marketing plan, you must know who is targeted, who will buy it and the word for that is called segmentation, many novice entrepreneurs believe that to sell more is better to address a large audience but in reality, the more Segmented is the audience of your business, bigger loyal customers you are going to get and possibly you will have less competition.
The success of your brand does not depend on the number of consumers, rather the success will be due to customer loyalty, and how willing they are to recommend you. A determining part to achieve this effect is knowing what your target audience needs.
Focus on the benefits for your customers
Since you have your segment well defined and a product or service that you know you need or that you know they love, now you must focus on the way you are going to promote it, maybe it sounds logical that you want to promote them for their characteristics, materials, etc. But in reality people did not look at that first, maybe later but what interests them in the first place is that it benefits them and how it makes them feel, perception is fundamental in the first promotional campaigns. Before launching your campaign you can take some people from your target segment, show them your advertising and ask them to tell you honestly that it is the first thing they think, that maybe gives you an idea if the message needs to be modified or not.